stand out

The pull of being active in social media can be rife for some, while others totally shun from it.  The need to be active in social media could stem from being heard and the need to stand out and be connected to a greater audience.  However, the question that needs to be answered for some of us who are constantly on social media is, what is the core message that we are trying to convey to the public?  Our values or our menu?  Or something more?  Something that will stir a conversation to what truly matters to us.